Industry / D2C & e-commerce
Scaling spend with numbers you can finally believe.
Where it breaks
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Every platform claims the same sale, and none of the claims match the bank.
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AOV has been flat for a year while ad costs have not.
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One channel scales while another quietly cannibalises it.
Proof
A D2C beauty brand in Australia runs paid, CRO, landing pages, an affiliate program and GEO here, on attribution fixed first. Numbers publish when windows close.numbers · TBD