Service / tone 03 · Funnels
Funnels & CRO
Product building, CRO, AOV, offer crafting and the flow behind every offer: the machine that makes scale affordable.
Five disciplines, one job: raise what a visit is worth. Product building, run the way a product manager runs it: the thing being sold gets shaped, versioned and priced on purpose. CRO turns more visitors into buyers. AOV work raises what each buyer spends, through upsells, bundles and pricing architecture. Offer crafting builds the thing worth advertising in the first place. And every offer gets its own flow: the landing page, the emails, the follow-through, built as one sequence rather than scattered assets.
This is what enables scaling. Every conversion point and every shekel of AOV raises what a click is worth, which raises what you can afford to bid, which is what wins auctions. Landing pages are designed and written in-house against the ad that sends the traffic: message match, speed, one job per page.
Traffic grew and revenue did not.
The checkout leaks on mobile and nobody can say exactly where.
AOV has been flat for a year while ad costs have not.
01
Read
Session data, drop-off maps, and a ranking of every leak by the revenue it costs. The data picks the order of work.
02
Fix
Pages redesigned and rewritten, checkouts repaired, upsells and bundles built. Shipped, not recommended.
03
Prove
Tests sized to actually reach significance, and results reported with the method attached.
Funnel remediation ran across a luxury bridal client’s booking flow as part of the attribution rebuild.